LOGO & BRANDING

Kirks - Rebrand (COnCEPT)

The soft drink company world famous in Australia, has gone through many changes and merged with other Australian brands under the Kirks banner.

Owned by Coca Cola, Kirks doesn’t have a presence in media, social media and isn’t even the first choice anymore for a lot of consumers. This rebrand is a revamp for the loyal customers, and an exciting first for new younger consumers.

This rebrand would establish Kirks as a presence in the current market and re-establish Kirks as the drink Australian’s love.

RH - FOOD TRUCK

Located in Bayswater, Hard Road Brewing had the oportunity to improve their in-venue experience with their own kitchen.

Inspired by the quality and luxury of steak houses and the welcoming comfort of a stop on the road, The Road House is a beloved food truck offering a delicious array of mouthwatering burgers, bites and crispy fries that keep customers coming back for more!

HF - Rebrand (CONCEPT)

This design refresh is a tweak of the logo and an overhaul of Hello Fresh’s packaging to make them more sustainable.

This rebrand was undertaken just after the actual new branding was announced, my design is another step that could be taken to convey the brand’s fresh products and sustainability. My design focuses on replacing current all-plastic packaging.

This proposed overhaul would utilise Australian made paper, sugarcane, bamboo and bio resins for food safe bio-degradable packaging. An option is also included to use the delivery box as planters for urban gardens.

hello fresh logo rebrand
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