This design refresh is a tweak of the logo and an overhaul of Hello Fresh’s packaging to make them more sustainable.

The new logo design sends a direct message to consumers that have never heard of the company, a chef hat lets you know its about cooking, the leaf conveys the brands fresh products and sustainability.

Replacing current all-plastic packaging, this proposed overhaul would utilise Australian made paper, sugarcane, bamboo and bio resins for food safe bio-degradable packaging. An option is also included to use the delivery box as planters for urban gardens.