Kirks - Rebrand
Logo/Packaging Design - Animation - 3D modelling
The soft drink company world famous in Australia, has gone through many changes and merged with other Australian brands under the Kirks banner.
Owned by Coca Cola, Kirks doesn’t have a presence in media, social media and isn’t even the first choice anymore for a lot of consumers. This rebrand is a revamp for the loyal customers, and an exciting first for new younger consumers.
This rebrand would establish Kirks as a presence in the current market and re-establish Kirks as the drink Australian’s love.
Kirks - Mocktails
Packaging Design - Campaign Plan
After Kirks has re-established themselves in the market, an exciting campaign and introduction into their line up is Kirks Mocktail range.
This campaign would link Kirks to Australia’s hospitality and cocktail culture while providing engaging and exciting products for old and first time consumers.
Along with the announcement of new flavours, the mixologist of each month will be given a highlight and a short introduction every announcement.
The mixologists will explain their drinks along with the Native Australian Botanicals used.
