This rebrand is a revamp for the loyal customers, and an exciting first for new younger consumers.

To re-establish Kirks as a presence in the current market and as the drink Australian’s love, a new twist on the existing colour pallette speaks to the aesthetic of younger consumers. The more familar colours of the sugar free varieties should capture the nostalgia of, while also speaking to the shift in sugar free beverages more favourable to, mature consumers.

To further engage the existing mature consumers, a Kirks Mocktail series could be a big hit in Australia’s current market of fun, alcohol free and native flavour beverages.